Persuading people to attend the parade can be a tricky effort. There are many political issues in play, related to opinions on war, defense spending, etc. We aim to avoid those issues by focusing on the individuals who gave of themselves to serve the country. This year, we chose to shoot these veterans in a Veterans Cemetery, to encourage people to come pay respects to all the veterans who survived their service, as well as those who paid the ultimate price. It’s a very emotional appeal.