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Wellcare is a leading global manufacturer of orthopedic supports, aimed at people of all ages. They are experts in making life better. Their products are designed with comfort and ease in mind, helping to keep people moving every day.
We developed a big thought which was ‘Vitality in movement’, which in turn informed our creative process. As part of our solution we developed a mark conveying human vitality and movement. This was applied across business stationery and an extensive retail packaging architecture.
The design is beautiful and everybody is eager to have the new logo. The response to the new brand is very positive indeed! General Manager, Wellcare, Taiwan.