Chapman’s Brewing is a craft brewery and tap room in the lake country of northern Indiana. Known locally for exceptional quality beer, Chapman’s saw an opportunity to create a stronger brand that could be exported to a wider, regional audience. Competing in the eclectic, ever-growing craft brew category, Chapman’s wanted to be positioned as a consistent, quality brewery with an approachable and interesting portfolio of beers.
The Chapman’s line-up currently includes five brews, all based on traditional English and German pub-style taste profiles. Names and iconography were designed to express the individual personality of each beer.
Together, the can designs present Chapman’s as a strong and distinctive brand, and the fastest growing craft brewery in Indiana.