Create a brand from scratch and establish an identity, stationery, packaging, social graphics, subsidiary logos, and brand standards.
Minimal design style incorporated with striking colors and geometric simplicity. Blue colors and rounded corners of the brand creates a friendly feeling of trust, balance, and approachable softness. Minimal leash element invites viewers to interact with design elements, especially prominent in stationery. Subsidiary logos are an expansion of the Brake brand, which embrace a similar design style and approach.
The branding solution was well respected by instructors and colleagues.