Celebrated for iconic design and influence, the Air Max 1 has become one of the most recognized sneakers of Nike's design. Air Max Day: Second Wind explores the cultural heritage of the innovative design, and dives into the future of Nike's sustainable, circular design efforts. The goal of this project was to combine the disruptive and defiant visual language of Nike while illustrating their ethos of sustainability with experimental imagery and type.
Approach
The Second Wind campaign revolved around using multiple visual styles and techniques to craft a brand identity that remained cohesive, yet multi-faceted. My solution lied in the manipulation of the existing Nike Swoosh for custom typography, as well as utilizing 3d imagery to portray the revitalization of multiple materials in the form of the Air Max 1.
Results
In all, the conceptual event identity, publication, posters, and accompanying collateral achieved what I had envisioned during its conception and production. The combination of experimental typography and 3d imagery formed a strong brand identity that carried itself along with the rest of the project.
