This assignment was for a Digital Design for Print class taught by Heather Hussey in Fall 2019 at Oklahoma Christian University. For this assignment I was tasked with redesigning an existing logo and designing it so that the logo effectively communicated what services the business provided and helped to distinguish the company from competitors in the same market.
In the original logo design, I think it is too much going on with all swirl font and details , so I established by making it look less and minimal.
As for the final design, I created the "SwrilCup" by my handwritting font to make it look original and memorable. I used the dark purple tone instead of black for line art to soften the mood and tone. To make it more effective logo design, I used mint and red-ish color contrast for good combination.