This poster was designed as an extension of the wayfinding and identity project for William Eckhardt Research Center at the University of Chicago. For this project, Studio/lab developed a custom type (ERC). The foldable poster serves as a type specimen for the University design department. The poster celebrates the technical and humanistic features the full character set including custom glyphs, numerals, and symbols.
The poster is built based off of the same grid as the one used for drawing the letterforms. The enormous white shapes are offshoots of the underlying grid system. They are meant to emphasize the structure and yet highlight the unusual qualities of the letterforms associated with extreme curves and their geometrical construct.
The scientists at the Eckhardt Research Center responded positively to the structure of the typeface and its relation to the poster. To them, it illustrates the idea of science and logic, and its manifestation in the real world — how matter is formed based on these same principles.