Once Upon a Farm approached Bex with delicious, real food for kids. Organic, cold-pressured pouch meals for the healthy, modern family. It’s convenience without compromise. At-hand, baby-balanced mashups velvet with flavor, safe from the source and completely nourishing. We started with a handcrafted logo lockup worthy of a storybook cover. Charmingly drawn details like little pollinating bees overlook the fantasy farm. Flavors become starring characters. Suddenly delivery boxes are crates, signifying fresh, organic origins and authentic goodness. Once Upon a Farm starts at the beginning, without starting from scratch.
They have been well-received and are getting into health food store as well as big box and mass market stores.