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Create an insert for attendees of the Industrial Designers Society of America’s international design conference, showcasing the capabilities of SCAD students, executive education opportunities and collaborative projects.
SCAD students shape the future of design. More than 4,000 students have developed inventive solutions — for Coca-Cola, Dynacraft, Google, Microsoft, NASA and more — across 300-plus brand collaborations. The letters on the front are partly hidden within the bright image, compelling readers to discover what the future holds by opening the insert. Spot varnish on the letter forms allow the words to “jump out” of the background. The insert displays the professional-level quality of work produced at SCAD and invites industrial design professionals to engage with the university as well as hire SCAD students.
The client was pleased and said the insert stood out from those of all the other universities present at the conference.