Vintage apothecary-style was the creative direction on this product. They wanted it to fit into their retail environment which is 100% Americana heritage-inspired. A typeface that is based on 1890's style and illustrative elements drawn from the historic Sanborn Fire Insurance Maps helped create that feeling. A muted 2 color palette letterpress printed on matte paper and a tin that could have been in use since the mid 19th century completed the design.