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Fortune Teller is a special release aquavit that was conceived to commemorate and celebrate the 5th anniversary of the founding of Pavement in 2014. The word aquavit derives from the Latin aqua vitae, meaning "water of life" and is often drank at festive gatherings and celebratory events. For us, good fortune has prevailed. We therefore lift our glasses in gratitude, and as good luck for what's yet to come.
To create a memorable solution based off a clever and unexpected hook.
The product was well received overall.