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The concept is "Spreading a variety of Taste, Scent, and Pleasures."it is a combination of the meaning of spreading the fresh taste and the citrus flavor to the mouth when drinking Jeju beer, and the meaning of spreading joy to many people as a festival.
The Packages and applications designed Jeju Island's nature barley, citrus, water and leaves as graphic motifs. it is expressed Jeju beer more effectively by making it feel rhythmicality.