The concept is "Spreading a variety of Taste, Scent, and Pleasures."
it is a combination of the meaning of spreading the fresh taste and the citrus flavor to the mouth when drinking Jeju beer, and the meaning of spreading joy to many people as a festival.

The Packages and applications designed Jeju Island's nature barley, citrus, water and leaves as graphic motifs. it is expressed Jeju beer more effectively by making it feel rhythmicality.