Remember last March, when we were all making bets on how many weeks (keyword: weeks) this wild new pandemic thing would last? Seems like eons ago, but here we are today. Looking back, as we attempted to plan a back-to-work strategy, we sought to take every precaution available at the time. Hence, social distancing.

With an objective to emphasize the critical importance of social distancing, we busted out a few calculators and measuring tape. In fact, we actually crunched the algorithms on the average reading capabilities of humans at specific distances. Then, we concocted up an awesomely stylized eyechart poster that effectively becomes illegible outside of the 6’ mark. Simple. Insightful. Uncommonly functional. A rare feat, indeed.

Needless to say, this is a peculiar project to weigh-in on success and/or client reactions, being as the client was, for all intents and purposes, ourselves. That being said, though, the poster along with other similarly themed creative collateral, was a big hit. More important still, the materials were able to effectively breath some uplifting, less dire, light into an otherwise unenjoyable time period. Quantifiable? No. But ask anyone at our agency, and they’ll speak of our Social Distancing Eyechart poster with utterly high regards.