Small Batch Beer Compnay is a nanobrewery that relies on large events to keep its beers flowing and its barstools occupied. Tasked with promoting those events in an attention-getting way, we drew inspiration from what Small Batch is known for: creative, one-of-a-kind beers.

Each poster features a beer, but not just any beer: a Small Batch beer with a festive, event-relevant image in the foam. Halloween has a ghoul; St. Patrick’s Day a shamrock; Tuesgays an equal sign for equality; and for a breast cancer fundraiser, a pair of ta-tas made from two pint glasses (yep, we said that). Photographed on location at the bar, each poster image is graced with hand-drawn copy to further emphasize the “craft” of craft beer.

The events were popular and attended by many. Cheers to that!