Founded in 2015, Zūm is on a mission to build the world's largest and most trusted platform for children's transportation and care. We partnered with Zūm in the summer of 2018 to create a brand system that would give them the impact they need to launch nationally.

We wanted to capture a company that is driven to exceed expectations—enabling families to get from point A to point Z in their busy lives. The monogram Z logo not only represents the continuity of the Zūm journey, but the interconnectivity of the Zūm network: schools, parents, drivers, and young riders.