Increase sales of record players despite new technology and online streaming's presence in the industry that has made digital music the preferred choice for many.
Approach
Music lovers respect artists. What if they were made to realize that artists don't approve of the way their music is being heard today?
Results
Using album covers and song lyrics, we can voice artists' concerns directly to music lovers, reminding them that they should hear the music as the artist intended it to be heard.
