The Domino’s Wedding Registry enabled couples to choose from 11 different pizza bundles to enjoy before, during and after the wedding. With gifts like the “Thank You Card-a-thon,” or the “Wedding Night,” or "Low-key Date Night," or the “2AM Bachelor Party Feast,” brides and grooms could finally get something they both truly love as much as each other. We spread word of the platform by going where the brides go, infiltrating the sacred bridal industry with tongue-in-cheek print resembling wedding gown ads, placing banners on the #1 wedding inspiration site (Pinterest), and even disrupting a traditional wedding planning exhibition.