Jacobs Creek was in need of a major overhaul—everything from the label design to the wine itself had completely lost relevancy with consumers. Enter Two Lands, a new wine brand that reinvents Jacobs Creek and re-engages consumers with a juicy, complex origin story.
Provenance means everything in the world of wine. So we created a brand that doubles down on the way people use it to legitimize the quality and character of their wine. By giving them two answers to a question that only ever had one: where is it from?
Two Lands revitalized the Jacob’s Creek brand for American wine drinkers, who were inspired by the story of an Australia/US collaboration. In the first two weeks it sold out its initial inventory of 800 cases, with orders for an additional 100 cases in hand.
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