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We teamed up with ROCCA in 2018 for the packaging and food design for their Mid-Autumn Gift Box. We noticed that the traditional style Mid-Autumn gift box used to have weak linkage between the package design and the product itself, we tried to explore the relationship between the form, taste and cultural meaning to create a product which gives sentiment to the receiver and those who enjoy them.
The ROCCA Mid-Autumn Giftbox in 2018 is a set of 2 cookie boxes with traditional chinese style pairing with modern european flavour, featuring the idea of old meets new, and east meets west.
The biscuits are larger in size, around 2 times bigger than an average size cookie in the market, that when you are enjoying it, it feels like a bright moon holding in your hand.
We used 2 types of traditional paper and color palette for the package: English conqueror texture paper in inky jade color for tea collection and Oriental Earth paper in coral red color for foral collection, to express the theme and the flavour in the design.
The illustrations on the package features a Chinese floral window frame, with artistic expression of the moon, and hands holding biscuit and tea, which connects the traditional activity of moon appreciation with family during Mid-Autumn Festival.