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When it comes to education supplies and resources, Eastpoint really knows its stuff. The trade-only specialists offer everything from pens and staplers, to desks and revision guides. After getting an improved NPD pipeline in place, Eastpoint set itself the goal of becoming a household name – known for its products that enable great educational experiences. We helped Eastpoint to create a brand that would take it to the top of the class.
While Eastpoint had years of experience dealing with educational supplies and materials, its new brand needed to be about more than just its expertise if it was going to become the teachers’ pet. We did our homework, and found out that, while teachers want to make education as exciting as possible, time, budgets, and curriculums often got in their way. We helped Eastpoint to develop a unique brand positioning of the facilitator – or propeller – of teachers’ expertise.
The new brand launched at The Education Show in Birmingham to a crowd of 10,000 education specialists from across the world. Feedback from both adults and children was great, and teachers are feeling confident that they can meet the objectives of the National Curriculum as well as provide fun, engaging activities for their children.