Interac is Canada’s debt payment network. Interac took direct aim at costly credit card fees in an effort to get consumers thinking twice about the way they pay for holiday purchases.

The OOH campaign featured three executions with hard-hitting lines reminding consumers about the consequences of overspending on credit and encouraging them to pay with their own money using Interac Debit instead.

To compliment the traditional OOH three unique, high-impact out-of-home installations were developed to stop Canadians in their tracks during their holiday shopping.