REAL Trends is a 27-year-old organization that offers evaluation, publishing and education for the real estate industry. It has built a reputation as The Trusted Source for accurate data. REAL Trends needed a logo that better represented the company, and would build a long-lasting image. It needed to convey honesty, authenticity and confidence.
Approach
By abstracting an arrow pointing up, the new logo shows progressive direction and represents movement of data. It’s contemporary, modern and unique. The four segments represent the Real Trends divisions—Conferences, Publishing, Consulting, and Technology.
Results
The new branding gives the company a fresh look and feel, helping to distinguish REAL Trends while further building its reputation as a trusted industry leader. The logo pays homage to the past while taking them to the next level and carrying them into the future.
