Campaign for Tobacco Free Kids

Professor: Josh Ege / Student: Jessica Turner, Nathan Essary, Julia Cartwright, Tony Roberson

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Award: Silver

Professor: Josh Ege; Joshua Ege

School: Texas A&M University Commerce; Texas A&M University-Commerce

Student: Jessica Turner, Nathan Essary, Julia Cartwright, Tony Roberson

Category: Advertising; Social Services

Country: United States of America

Award: Silver

Professor: Josh Ege; Joshua Ege

School: Texas A&M University Commerce; Texas A&M University-Commerce

Student: Jessica Turner, Nathan Essary, Julia Cartwright, Tony Roberson

Category: Advertising; Social Services

Country: United States of America

Title: Campaign for Tobacco Free Kids

Photographer: Jessica Turner

Stylist: Nathan Essary/Julia Cartwright

Digital Artist: Tony Roberson/Nathan Essary

Copywriter: Julia Cartwright

Art Director/Student: Jessica Turner/Nathan Essary

Assignment

We were given a non profit company to create an Ad campaign for. From that, our concept had to be able to span 3 print ad's.

Approach

We started off looking at a lot of anti vaping ads and pro vaping ads. In concurrence with that, we had multiple test shoots to start getting our concepts and props to make sense together. Then, we started to work on the copy and headlines. We had a total of 4 tests and a lot of idea sessions/ meetings before we came to this conclusion.

Results

We ended up with three print ad's for Campaign for Tobacco Free Kids that we were happy with, along with one billboard for external advertising.

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