Since 1961, Wienerschnitzel’s been a brand all about having fun with food. But in the accelerated world of social, it’s easy to get lost in a sea of the same boring posts that end up being forgotten. That’s why Wienerschnitzel’s Instagram is here with one goal: To keep our fans entertained with fresh relevant content, all while keeping our fun approach to food top of mind.

To keep the fun going on Wienerschnitzel’s social channels, we created the world's first wienerisims. Thought provoking illustrations that featured our anthropomorphic character TDO (The Delicious One) and his compadres. All of the illustrations captured culture, food, and fun from the POV of a hot dog. Which helped build a younger audience and showed just how fun we have every day.

Evergreen content maintained our audience’s attention, capturing consistent impression and engagement numbers, and consistently growing our Instagram audience month-month. Key moments around brand tenets & pop culture opportunities drive our engagement further. Throughout 2021, we hit major moments in a big way.

5/4 - I am your Father, 7.1% ER
Impressions: 45,683, Engagement: 2,204

2/25 National Chili Day, ER 5.7%
Impressions: 114,961 Engagement: 4,573

11/20 Franksgiving, ER 5.2%
Impressions: 47,961
Engagement: 963

2/2 Groundhog Day, ER 4.7%
Impressions: 41,479
Engagement: 1,678

6/4 National Cheese Day, ER 6.4%
Impressions: 34,244
Engagement: 1,371

9/18 National Cheeseburger Day, ER 5.8%
Impressions: 222,779
Engagements: 1,287

11/29 Cyber Monday ER 7.6%
Impressions: 47,637
Engagements: 1,755