Each year the Office of Alumni Engagement at Wake Forest University offers special, exclusive travel excursions to alumni. We were challenged to create a unique piece that would generate interest and excitement for the program while providing specific details for each trip.
We developed a brochure which contained all of the destination details in separate panels. To engender a spirit of adventure and a new way to travel the Old World, we designed the brochure to unfold into a poster which revealed an illustrated global, balloon-like flying apparatus.
Wake Forest stakeholders were pleased with the design and requested additional promotional materials based on the poster.