GATHER is a new pet food line crafted from certified, organic, non-GMO and sustainably produced ingredients. The recipes are perfectly blended to provide dogs and cats complete, balanced natural nutrition with premium quality ingredients
When developing GATHER, Petcurean searched for and found a handful of farmers, growers and fishers of the highest integrity, who were practicing the responsible and sustainable production of extraordinary quality and natural ingredients. Those who earned Petcurean’s confidence have become the secured sources and trusted partners that supply the premium quality ingredients used in GATHER.
Each recipe is free from rendered or genetically engineered ingredients and features a single source, fresh and dehydrated primary protein, as well as premium ingredients like MSC Certified krill, peas, lentils, chickpeas, organic flaxseed and other essential ingredients.
Wild Ocean MSC Certified, Fresh, Line-caught Alaskan Cod Free Acres Sustainably Produced, Certified Organic and Free-run Chicken Endless Valley Vegan Certified, Certified Organic Pea Protein
Subplot created the name, GATHER, and it sets the first expectation: bringing together the many suppliers, ingredients and sources into one amazing food.
The packaging platform builds on this idea by focusing on the main protein source of each recipe (fish, chicken, vegetables) with a unique illustration by Toronto illustrator, Darren Booth. Wrapping around the side of the bag, we follow the journey of the ingredients: from other fruit & vegetable ingredients on a farm, to the town and city, straight to the pet food store and pet’s bowl. The path from “farm to bowl” underscores GATHER’s commitment to sustainable process, premium certified ingredients and freshness. Icons direct attention to the major ingredients and benefits, as well as all certifications.
To further show Petcurean’s commitment to sustainability, GATHER leverages a USDA certified bio-based packaging to help reduce the product’s environmental impact. By using bags that are one-third plant-based, Petcurean has reduced its use of petroleum-based resources by 30 percent; for every 16 lb. bag the company makes, it saves close to a 4lb. bag worth of petroleum-based material.