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The goal of the film was to educate consumers (as well as dealers) on the meaning of BHF&M's new brand strategy, "Just Right" and the meaning behind it. We wanted to show that Badcock Home Furniture &more has a belief. "There are stages in everyones life, and we will be there to make sure each one is as memorable as it can be.
We all grow up in the magical worlds of fairy tales. Living in their enchanting stories creates a gentle vessel for powerful learning. By harnessing the power of the inspiration behind the brand positioning, the Goldilocks effect, we are able to uniquely explain the “just right” strategy.
We created the magic of “reading” a storybook with captivating drawings that are hand-drawn to tell the story. Charming illustrations that make the emotional connection to the voiceover narration will keep the viewer engaged and excited to see what comes next. The drawings will follow the life of one family and show the story of their stages of life. It works because it’s linear and captivating. Like listening to every fairytale, we all want to hear the ending.
In the dealer meeting, grow men cried.