Rebrand Braum's Ice Cream & Dairy Store: Since beginning as a dairy farm in 1968, Braum’s has maintained its family-owned, southern charm by bringing home-cooked meals to anyone’s dining table. After 50 years of service, the restaurant needed a new brand identity that would update its image but still acknowledge its farm roots.
To uphold the restaurant’s history, it was crucial to maintain its signature ‘B’ and ice cream cone in its logo. The new logo utilizes the shape a B to form the ice cream, modernizing the original mark. The overall rebranding represents the farming aspect of Braum’s using an abstract, friendly language. The happy farm animals, warm color palette, and geometric patterns are applied to both the restaurant’s packaging and interior design. These visuals reflect the welcoming nature of Braum’s and the love they put into their homemade products, making the brand more welcoming for customers.