Create entertainment blogger/press package gift set for popular CW series "The Originals".
"The Originals" TV series focuses on a family of 1,000-year-old vampires living in old New Orleans. We used the gothic vampire tradition as inspiration for the package typography — 3 wines for the 3 main characters. The grape of each wine fits its character, and each type treatment features "teeth" that bite over the edge of the box packaging.
The resulting packaging is both eye-catching and evocative of the TV series' premise.