Design packaging for a limited edition hot sauce. Use the package design as a tool to help validate public interest in the experimental flavors of the sauce.
Develop label artwork that supports the funky flavors of the fermented hot sauce. To do this a luchador bee was created to honor Chef Jonathan’s Mexican heritage while hinting at the sweet sting of the ingredients. The color-matched label echos the sauce while contrasting against pink foil lettering. Lastly, a swig-top bottle was chosen to add another layer of unique funk to the project. The sauce was a creative collaboration between Montana-based chef Jonathan Israel Reyes and Idaho-based creative and beekeeper Alex Rhodes.
The bottle design helped elevate the appearance and interest in the sauce. The reaction from the public proved the flavors worthy of further production.