Rockin' For A Cure

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Award: Honorable Mention

Agency: Traction Factory

Client: ALS Association Wisconsin Chapter

Designer: Ryan Carter

Category: Entertainment

Country: United States of America

                
                        Award
                        
                            Honorable Mention
                        
                        Agency
                        
                            Traction Factory
                        
                        Client
                        
                            ALS Association Wisconsin Chapter
                        
                        Designer
                        
                            Ryan Carter
                        
                        Category
                        
                            Entertainment
                        
                        Country
                        
                            United States of America
                        
                        Title
                        
                            Rockin' For A Cure
                        
                        Creative Director
                        
                            Tom Dixon
                        
                        Art Director
                        
                            Ryan Carter
                        
                        Production Artist
                        
                            Christopher Dick
                        
                        Print Producer
                        
                            Kelly John
                        
                        Executive Creative Director
                        
                            Peter Bell
                        
                        Design Firm
                        
                            Traction Factory
                        
                        Copywriter
                        
                            Tom Dixon
                        
                        Account Services 
                        
                            Whitney Marshall
                        
                        Account Director
                        
                            Shannon Egan

Assignment

Develop a series of posters to help build excitement for and drive attendance at the 2017 Rockin' For A Cure event. The annual event is a musical festival and fundraiser for the WI Chapter of the ALS Association.

Approach

Design a series of posters that would be visually engaging given the event/venue while also driving individuals to vsALS.org (through the use of the vsALS hashtag) to learn more about this horrific and always fatal disease.