100 Years of the Coca-Cola Bottle: Moleskine Notebook Collection
Celebrating the 100th anniversary of the iconic glass bottle, the Moleskine Coca-Cola Limited Edition Collection is part of a global year long activation of art and creativity celebrating the brand’s iconic design. The brief was to create a moment where two icons, both with passionate consumer followings, come together and create a moment of delightful engagement.
The cover design depicts the full bottle just opened, off-center against the clean Coke red background with the elastic closure evoking the iconic red-and-white straw to complete the picture. The introduction of the striped band was the first of its kind in Moleskine’s history. It moved Moleskine to do something the company had never done before: print on the iconic elastic band. The intent of the concept is to remind the audience that an icy refreshing Coca-Cola is always the perfect partner while writing and illustrating their most creative thoughts.
What started out as a limited special edition collaboration for the Coca-Cola Bottle 100 Years celebration, has been fully commercialized by Moleskine and the 'Sipping' Notebook is now available for sale across all Moleskine’s global outlets and online.