Cat Person is a new direct to consumer brand for people that are understandably fond of felines. The goal was to create an unboxing experience that celebrates and elevates the special relationship that we have with our feline friends.
Approach
We designed the shipper boxes to highlight everyday cat people – reinforcing solidarity and pride in being part of this diverse cat-loving community. Additionally, the box has a second life, transforming into different cat playgrounds. A fun (& recyclable) way to show that cats are our thing.
