The assignment was to create a poster to promote Purdue Contemporary Dance Company's Spring Dance Works performance. The dance performance is an annual event and has been promoted with a long succession of award winning poster designs by designers such as David Sigman and Li Zhang. It is a pleasure and a challenge to produce work that hopefully continues this legacy.
My approach was to find a visual way to project the energy that contemporary dance brings to the stage. The Mark Simons photograph that was chosen exemplifies the expressive movement that I find so appealing about this dance form. I then combined the typography and image to create an interplay and unusual gravity, direction, balance and expression of energy.
I believe this poster design was successful in all aspects...the client was thrilled, again the performances were sold out. The poster received some very nice comments and hopefully some recognition from the design community.