Panda Express aims to be an ambassador of Chinese culture to North America. They wanted to foster awareness for Chinese New Year by bringing the celebration to their stores nationwide.
Dragon symbology is prevalent during Chinese New Year, so the dragon cling was created as a way to add to the festivities and garner attention from those viewing outside of the store. The window cling is a modern take on red paper cutting, which is one of the oldest and most popular folk arts in China. The illustrations are more modern than traditional paper cutting with clean, geometric designs. This is in line with the updated, modern look that is favored in Panda’s new stores.