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The restaurant owners — a seasoned chef and his wife — approached us to help create the identity for their latest endeavor: a laid-back contemporary taqueria on the coast in St Augustine, Florida.
After an array of explorations, we settled on a vibrant reimagining of the restaurant's namesake bird, and paired with a typeface that pays homage to the roots of the Mexican cuisine.
The result is a restaurant identity that sings out brightly amongst its local competition. The client tells us that they hear praise on the identity from their patrons every day since their opening.