Create a logo that draws inspiration from the hotel’s art deco theme, speaking to the property’s historic fame and modern upgrades. While also signifying something special beyond the hotel. The honeybee is the state insect of WI and was selected as their mascot. Additionally the honeybee serves as inspiration for gifts, drinks and food in the hotel.
Building off that it was a natural process to have the honeybee become the center piece of the logo. Keeping with the art deco theme we wanted to create something that was unique and spoke to the hotel. The style pulls from the logo family that we had previously established and pairs nicely overall, with the bottom of the bee doubling as piano keys in reference to the jazz theme.
The client loved the logo and saw it as a great element that could be incorporated into many different aspects of the hotel beyond the original intent.