Found only within the pristine bushland of Australia’s top end is the wonder fruit ingredient of natural skincare — the Kakadu plum. Maine Beach used its botanical riches and paired it with Wild Rosella to create this uniquely Australian bodycare and fragrance collection.
This indigenous, ancestral remedy with skin revitalising nutrients is made from 100% wild-harvested Kakadu plums sustainably sourced from bushlands in the Kimberley region by traditional owners of the land and their communities.
Kakadu Plums are super rich in antioxidants - 10x more than blueberries - and has 60x more Vitamin C than oranges.
The collection was to be designed and presented in an authentic and contemporary way.
A significant aspect of the success of Maine Beach's products is the packaging - a major proportion of sales are purchased as gifting. The packaging is not just to provide protection, but to create packs that are beautiful and rich in sensory detail, that are cohesive and impactful on shelf, expressing the theme and hero ingredients.
Foremost, we needed to be authentic and respectful. So began a collaboration with renowned Australian artist, Malaluba Gumana in the creation of the illustrative artwork featured on the Kakadu Plum packaging range. Her work celebrates her maternal clan’s identity and heritage close to the Dhaḻwaŋu clan homeland of Gäṉgaṉin, in Arnhem Land.
Featuring the 'rarrk' cross-hatched illustration, the packaging is highly textural using a contemporary terracotta pink palette with gold foil highlights and embossing across the box packaging. The ultra matte bottles and soft-touch tubes connect by their striking colour and lush foil accents.
Just released, the Kakadu Plum Collection with its amazing and exotic ingredients and authentic Aboriginal artwork interpreted in a contemporary way, has exceeded our client's expectations and generated fantastic sales.
A range really becomes successful when the product harmonises and aligns on the multiple fronts - content (core ingredients / organic / sustainability / transparency regarding origin), efficacy (does it work for me), visual appeal (does it look good in my space) and aspirational desires (does it reflect well upon me).
The packaging has succeeded in transcending boundaries and supposed age barriers - in that, it is proving to be successful across multiple age brackets - from millennials through to the baby boomers.
The box packaging is made from durable rigid art-card, making them ideal for overseas travellers - or to treasure. Metal bottles, tins and glassware are recyclable and are envisaged as being retained as keepsakes or up-cycled and re-imagined.