Paramount Energy West is a technology firm involved in the development
of renewable energy power systems. Flight Deck Creative’s assignment was to create
a strong mark that visually represents Paramount in a competitive industry.

The approach was to form a unity with the first letters of each word that would express Paramount’s renewable energy ideals. The letter P was stylized to include familiar wind turbine blades followed by the letter E forming a wind element visual. The Red, White and Blue color palate was applied to stipulate the western region of the world from where Paramount Energy West resides.

These letter forms and color choices work together to create an effective monogram.
The client was delighted to notice the single wind blade pointing left reinforcing the
west concept.