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Competitions

X Files Campaign

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Award: Gold

Agency: FBC Design

Client: FOX Broadcasting Company

Art Director: Jason Schmidt; Lindsey Jaffin Conway; Rob Biro; Moises Cisneros

Category: Print; Broadcast

Country: United States of America

Award: Gold

Agency: FBC Design

Client: FOX Broadcasting Company

Art Director: Jason Schmidt; Lindsey Jaffin Conway; Rob Biro; Moises Cisneros

Category: Print; Broadcast

Country: United States of America

Title: X Files Campaign

Vice President: Vice President, Creative Design: Mitch Strausberg

Senior Vice President: Senior Vice President, Design: Tom Morrissey

Retoucher: Sherry Spencer

Chief Marketing Officer: Angela Courtin

Ad Agency: LA

Assignment

To create awareness that The X-Files was coming back to FOX and to make viewers excited for the upcoming special-event series.

Approach

To create a series of posters that conveys the mysteries and characters involved in the series, both familiar and new.

Results

The campaign was well received. It made a connection with fans of the show and even got the attention of viewers who hadn’t seen the show before.

Contact Information

Company Name: FOX Broadcasting Company

Phone: 3103697983

Email: caitlin.mcgowen@fox.com

Address: 10201 W. Pico Blvd.
100/2005A
LOS ANGELES, California
90064 US

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