Re-conceive the Redwood Empire brand identity and product packaging.

Use a sense of place and style (Northern Californian) to create curiosity, and allow our audience to share this discovery with their cohorts. Develop a label and bottle style that reflects the pride and majesty of the Redwoods of Northern California. The execution presents a craftsman-style wordmark suggesting an era of grandiose mountain lodges and the artisans of days of old. Felt label stock with understated foil accents adds sophistication and refinement.

A striking presence on the bar back that literally stands head and shoulders above the competition. The cream label demands attention standing off of the dark color of the whiskey.