We were tasked with creating some kind of interface that would promote healthy practices during the pandemic.

Going to the movie theatre was one of my favorite things to do before the pandemic and I wanted to find a way to bring that experience back in a safe way. I began to conduct surveys and research so I could better understand the issue and any possible solutions. Through my surveys, I found that respondents were more likely to attend a drive-in theatre than a traditional theatre during the pandemic. Additionally, I found that there was a 40% increase in the likelihood of a respondent to attend a drive-in theatre if respondents knew that the experience would be contactless. From this research came the impetus for Cinamobile. I started by creating a task list, and from there began working on User Flows, Lo-Fi’s, user testing, and— finally— Hi-Fi’s. Once I reached the Hi-Fi stage, I created a series of illustrations inspired by 1960’s fashion. I thought 1960’s style characters who were using cell phones would be an interesting juxtaposition (and one that perfectly encapsulated the app concept). I utilized these illustrations in the onboarding portion of the app as an initial touchpoint—as well as for promo purposes.

The result was an app that felt charming enough to draw users in with nostalgic appeal while at the same time being clean and modern enough to reassure users of the safety/cleanliness of the services that it offers.