The task was to create an innovative series of posters that advertised a poetry slam event at a local cafe. There was a given set of information to be included and set dimensions for the posters. It was imperative that the posters work successfully at a variety viewing distances, and that it both communicate effectively and hold visual interest.
Work for this poster series began with research into the subjects of the posters, and moved into fast rounds of sketching to explore different conceptual ways of representing the subjects. After completing several rounds of sketching, the project moved into working with more detail sketches and concepts built in the computer. This step continued to explore concept directions. Once the direction was chosen, further revision and iterations were made to explore and refine the details.
The results of the project used color and image to reflect each respective subject of the posters. They also used interaction between type and image to create metaphorical meaning and visual interest. For example, Dunbar's name sits behind the the image of the bird cage, both in reference to his poem "Sympathy," and as a visual representation of the way his life was bound by societal constraints. In addition, the final posters used a ribbon of color interacting with an elements from the main imagery of the poster to show the progression through the series.