HerBEAU is a new skincare line of phytotherapeutic products. It was created in 2013 by St. Louis International Inc. and SSC Limited in Japan. HI(NY)'s assignment was to create luxurious packaging for four products in this high-end herbal line, including a logo that represents the brand's personality: Natural, elegant, and decidedly feminine.

We conveyed the product's qualities through airy colors, delicate fonts and a clean layout. We used gradients for the product containers and diagonal graphics for the corresponding boxes, using the same color schemes. To give the packaging an even richer feel, we printed the logo on the outside, but then printed the gradient on the inside of the bottles. The result was a much richer look and feel. We also coated the paper of the box with a matte finish that felt sophisticated yet more natural than a typically glossy approach.

Through careful management of the printing process, both on the boxes and inside the much more difficult-to-manage round containers, HI(NY) created packages that have a depth and elegance that match the luxury standards of the product. Sales of HerBEAU have been excellent and have confirmed our unique approach to this unique product. The final result was so well received that we have been asked to create three more product packages for HerBEAU.