The assignment was to create a unique pictorial trademark for a company by combining two objects through a forced visual connection making a cohesive, original, and stand-out brand.
I started by creating multiple sheets of word lists of objects, locations, professions, animals, etc. In this case, I chose boots and intergraded the letters "L" and "r". I then proceeded to create thumbnails and roughs. My approach to this design was to create a subtle glance of the "L" and lowercase "r" with the boots rotated. I decided to go for colors that reflected a kid-friendly environment, then later finalized all types.
Little Rebels successfully brands a kids shoe company with both the integration of the "L" and "r" with just boots. Its playful placement has you feeling excited to keep staring at it!