A year into doing great things for Good People Brewing Company, they asked us to refresh their entire canned lineup.
They're good people." It's something we say in the South about quality of character. Good People have that in spades. With their bright yellow, '52 Chevy pick-up, they almost single-handedly created the thriving microbrew industry in Alabama. Not that they'd tout that. They will tell you they make great beer though. They do! And that makes it easy for us. A year into doing great things for these good people, they asked us to refresh their entire canned lineup. Honoring their notion that each beer have its own distinct identity, our challenge centered around creating a unified, easily recognized brand family. So, we followed that little yellow truck and it led us to brighter, more playful color and bolder, personality-driven typography. Employed simply. Cleanly. Consistently. Nothing gimmicky. Honest. Just like them.
The new can design has been very well received for the new design.