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Wilmar International wanted its annual report to reflect its corporate and operational focus on Africa. Using the African continent as a main graphic element, this was communicated with key icons.
A contemporary approach was used, with key infographics and charts giving insights into Wilmar International's work.The focus on Africa was carried from the cover to the section dividers to the main content, using both graphic elements and photographs.
The annual report has received positive responses, with Wilmar International's stakeholders having a more holistic view of the organisation's operations.