BabyBundle is a company that manufactures blankets for newborn babies tobe swaddled in. I was tasked to create an identity that would best suit the brand.
I created a letterform by combining the letter "B" with a simplified rendering of a baby bundled in a blanket. In order to create balance I fitted the baby into the counters of the "B".
The logo emulates a refreshing but comforting image for BabyBundle.