Mango Communications Australia is a highly regarded and successful public relations company that is part of the DDB Group. Using the tagline 'Impossible To Ignore,' Mango required a piece of typography that illustrated the vibrancy, energy, capability and services offered by the business.
By replacing some letters with relevant illustrations of some of the core business capabilities offered by Mango, a piece of typography was created that conveyed the bold creative spirit of what the business is all about. For e.g.. a heart, rocket, iPad, microphone and sun appearing within the type.
The typography produced has been very well received and has been used widely by Mango on all forms of collateral including posters, t shirts and credential documents.