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To create print ads that sought to highlight the emotional aspects of RV-life.
Approach: For model year 2014, Lewis gave the Tiffin Motorhomes brand a complete overhaul. As part of that rebrand, a new tagline—Made To Move You—was developed. Made to Move You not only speaks to the expertise, passion and precision craftsmanship that this family-owned and operated company puts into the design and construction of each of their motorhomes, it also highlights the purpose for that dedication: the desire to provide families with the means to make wonderful, lasting memories wherever their journeys take them. The ad campaign pays tribute to those poignant moments on the road.
In addition to extraordinarily positive feedback from dealers and consumers (as well as the client!), Tiffin Motorhomes experienced a boost in sales and an overall increase in market share during the 2014 model year.